Capita, a think tank dedicated to the flourishing of families and young children in particular, has written recently on what to expect from Gen Z as they become parents in light of contemporary sociocultural realities. In a presentation geared toward institutions and businesses titled “Are You Gen Z Ready?,” CEO Joe Waters and Openfields Senior Consultant Meghan Chaney anticipate how common characteristics of Gen Z (social justice-oriented digital natives) will inform their future consumption and expectations. Given Capita’s primary objective is to equip institutions to respond to the needs of parents and children, they also speak to how burgeoning demographic shifts will significantly alter the level of social support, available resources, and political clout Gen Z parents can bring to the table over the next twenty years.
